The business market is more competitive than ever, thanks in part to new and increasingly affordable avenues of advertising. Current projections estimate that businesses will spend $199.22 billion on advertising this year.

Admittedly, that can be quite intimidating. Especially if you aren’t familiar with the latest advertising methods.

But with the right strategy, you can take your company to the next level while spending less money.

Here are five types of advertising your business plan needs to include.

1. Social Media

One of the best ways to build a strong digital sales funnel is with a highly-targeted social media campaign.

On average, most people spend multiple hours per day browsing their favorite social site, be it YouTube, Facebook, or Instagram. In short, that means that your audience is ready to receive your message — you just have to put it on social media.

It’s also a fantastic way to engage your audience and build a relationship.

2. Search Engine Optimization

If your company seems to be lagging behind the competition on search engines, it may be time to rethink your SEO strategy.

An SEO strategy uses organic methods, such as content creation, link-building, and website optimization, to make your website more web crawler friendly.

It may take some time and energy, but a thorough SEO campaign can single-handedly drive more traffic to your website than almost any other type of advertising.

3. Video

Want to attract a larger audience? Then show, don’t tell. Video marketing is estimated to make up 82% of all web traffic by 2021, so the sooner you come up with a video marketing strategy, the better.

Begin thinking of ways you can repurpose pre-existing content on your website. It’s surprisingly easy to turn a blog post into a YouTube-ready video.

The same can be said of shorter video ads, as well. With sites like Hulu and YouTube displaying ads before videos, you have a great chance to introduce your business to a wider audience.

4. E-mail

Like print advertising, email marketing is something most companies write off as dead in the water. But email marketing provides several key advantages that most other different types of advertising don’t.

Namely, email allows for personalized advertising. When a customer sees their name in the subject line, they’re more likely to pay attention. With that one action, you have an eager, receptive audience member.

5. Reputation-Based

Reputation-based marketing is perhaps the only form of marketing where you let your customers do the heavy lifting. Part of a good branding strategy, reputation-based marketing focuses on facilitating customer reviews to further the relationship between brand and consumer.

According to one survey, 97% of consumers read online reviews when making purchasing decisions, so encouraging reviews is a must.

Get Your Business Back on Track With These Types of Advertising

Staying competitive in today’s fast-paced world can be tricky. But these five types of advertising are among the best of the best.

With a good plan in place, these channels can help you reach your audience and continue to grow your business.

Want some help along the way? Contact us today to see how you can improve your business with experienced digital marketing.

HONE Digital Marketing is a premier digital marketing company in Texas.