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PPC Campaigns for B2B Companies

Table of Contents B2B PPC campaigns utilize the same necessary elements:CampaignsAd GroupsKeywordsAd CopyBuyer PersonaLanding PagesQuality over Quantity When it comes to pay-per-click (PPC) campaigns, such as utilizing a Google AdWords campaign, no single B2B campaign...

Understanding the B2B Buyer’s Journey

The word Hone means to perfect. For us, it isn’t just a name, it is a pillar that we aim to run our company around. One of the ways that we try to pull this off is by collaborating with Inbound Marketers, Sales Gurus, veteran business owners, and influencers that...