Let’s say you’re starting a new company and can’t figure out how to bring attention to your brand. Or maybe you’re an existing brand and are getting clicks but you’re not seeing sales to go along with it.
If your sales are stuck and you’re still trying traditional outbound marketing methods, you need to change tactics. You need to focus on inbound marketing.
Inbound marketing is all about bringing customers to you and leading them through a sale. Plus, each lead will cost you 62% less than traditional marketing methods.
How do you harness this amazing marketing technique? With a digital sales funnel.
Our guide is going to walk you through each step of building your own conversion powerhouse sales funnel. Keep reading!
What is a Sales Funnel?
Let’s break down the basics of sales funnels before we show you how to make one. Inbound marketing funnels bring customers to you by hooking them and drawing them into a sale.
How? Through four basic steps:
- Awareness — Here’s where branding comes into play
- Interest — The customer is hooked but needs to know more
- Decision — Your customer is weighing your pros and cons
- Action — You clinch the sale
This is the very basic overview of how a funnel works. Let’s look at some examples at each stage.
What is your ideal customer searching for? How can you solve their problems?
Answering these questions will help you market yourself cheaply and effectively. Get your brand out there, build awareness, and get them to the rim of your funnel.
Here’s a tip: over half of site traffic comes from organic search. Understanding SEO will boost your company to the top of the search results page and get eyeballs on your site.
Now that you know what your customer is looking for, it’s time to tell them how you’re going to give it to them.
Your customer is interested in you. It’s time to educate them.
Don’t be greedy for the sale. Offer something of value, like an informational video, to show them you’re knowledgable and have more to offer.
Here’s where you need to draw your customers in by engaging with them and proving that you are better than the competition. Generating leads, like getting emails or phone numbers, is essential at this step.
Sending a follow-up email after they sign up for a free service, showing them retargeted ads on social media, and other ways of following up are key to converting your customer.
Here’s the part we’re all waiting for — the sale. If you’ve nurtured your customers on their journey through your marketing funnels, you should be safe to ask for the sale.
Don’t be shy. A clear call to action, or CTA, is the difference between success or failure.
“Buy now” or “book an appointment” are simple, but do the trick. Try out a few of them and see which one gets the best results.
Build Your Best Digital Sales Funnel
These sales funnel examples aren’t one size fits all but they will give you an idea of where to start with your company. Take the time to create a digital sales funnel that works best for you.
Need a little expert help? Reach out to us today and we will help build a conversion-generating sales funnel that’s perfect for your business!
HONE Digital Marketing is a digital marketing agency based in Texas.