Imagine this: Owning a small and local coffee shop, and surpassing the number of customers that any nearby Starbucks, Dunkin’ Donuts, or Caribou Coffee have in your area. I am here to tell you one effective way that this can be done. A technique popularized in 2007, known as SEO or Search Engine Optimization, provides an opportunity to make your business grow organic search engine traffic exponentially in about 6-18 months, depending on local and industry competition, and the SEO company or specialist that you partner with. Coffee shop SEO lives on the online side of the marketing landscape. SEO is a powerful online marketing channel to blend into your coffee shop’s marketing mix and combine with other channels like Google AdWords PPC and email marketing.
Now, what is this SEO that so many business owners are expanding their business marketing with? Search engine optimization companies use SEO techniques to make sure potential customers searching for keyword phrases such as, “coffee near me”, “cafe”, or even, “places to chill”, have your coffee shop visible for as many of these relevant terms as possible, with a goal of driving the most targeted organic traffic possible to your website.
Some initial SEO is done by optimizing your coffee shop website with the correct topics engagingly answered, and relevant keywords written throughout your web pages. Once someone searches local keywords relevant to coffee, the search engines, such as Google and Bing, serve up what they believe are the most helpful, accurate, and aligned web pages to the searched keyword and user behind that keyword search. Then, depending on the relevance of the website, links, and other authority signals, your website pages may start rising onto the 1st-page search results instead of being stuck on the fourth or even the second page (Which I mean let’s be honest, no one goes to the second page on Google… C’mon). Once people see your coffee shop’s website for more local keywords than a chain business such as Starbucks, your site will be the first they click on, and then it’s smooth sailing to getting more customers on an exponential scale.
Why Should You Look Into SEO? It helps advertise YOU. It’s all about making YOUR business more easily accessible by anyone looking up a relevant topic. And in turn, it will be making YOU more money.
Search engine optimization is important to an effective online marketing campaign. A good SEO company knows how to read a search engine’s algorithm effectively with each search engine, and adapts to changing online marketing tactics based on which search engine and keyword results can drive more potential customers. Following these trends takes a close eye and an open mind, to see whether new opportunities for optimizations are available to make your business expand. Even these small things could increase your online presence on search engines and increase your branding opportunities.
Relevance In Today’s World
Entrepreneurs are everywhere, trying to grow their businesses. There is competition in every direction, and the only way to come out on top is by being the most known to your target audience. Getting your business out there and being on social media, taking advantage of advertisement innovation you can utilize, and consistently updating yourself on what is trending to connect your business with your audience, is how increasing your business can be achieved. Not everyone has a parent that can give them a small loan of a million dollars, and most people also don’t have more than a handful of business connections that can give them a good headstart, so hiring an SEO company to implement an affordable local SEO plan can get your coffee shop’s brand, reputation, and visibility moving in the right direction online.
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Alright, thanks for reading, guys. This is my first post, and I can’t wait to write some more! Feel free to leave any questions, comments, concerns, or greetings in the comments below and I’ll try to reach back to everyone I can. Thanks again, –Gianluca