Grow your therapy practice and reach new clients with Google Ads. Find out more about PPC advertising for your therapy practice below!
Now more than ever, people are looking for support.
Quarantine has left some people feeling lonely, isolated, and afraid. Because of this, many people are searching for mental health resources and support. Therapy is a powerful tool they’re turning to.
As they search for a therapist, they’re either asking for references through trusted friends or searching online. As a result, it’s a good time to utilize online advertising as a therapist.
If you’re not sure how to use Google Ads for your therapy services, make sure to keep reading. We are here to help and have provided a quick guide below.
Do Some Prep Work
Before fully diving into therapist digital marketing, make sure you have a solid foundation. A quick way to lose money on ads is by not having a fully developed site for people to explore. Once you have a site, you’ll also want to highlight the key points you’d like to advertise.
Take some time to check out your site as if you were a potential client. Look at the visuals, click around on the menu, and investigate your service pages and any other content.
After you’ve double-checked your site, decide on the services you want to create Google Ads for. You can’t advertise everything in one small ad so carefully think about your marketing and advertisement goals, and the budget required for one or multiple ads and service offerings.
You could even develop a first visit discount special to advertise or promote that you offer online or remote therapy services. Many people are struggling with finances right now so any sort of discount is appealing in an advertisement.
Start an Ad Campaign
Now that you have outlined goals, it’s time to put the advertisement out into the digital world. Start by creating a Google Ads account. You can also create a Google Analytics account to link to your Google Ads account and website to track more ad and user data, such as ad clicks, time on page, custom conversion goals such as which ads lead to a phone call or form submit, and more.
In Google Ads, start working on your first campaign. Google provides some instruction throughout the process of setting up an ad campaign, so you don’t feel too overwhelmed.
It’s crucial to put thought into your pay-per-click (PPC) advertising strategy. You pay for every click that one of your ads receives. It’s a good idea to test keyword phrases to target with your ads that you believe align with your business, service offerings, and target location/s. You’ll also want to use these phrases within your ad headlines and descriptions themselves, to make sure your ads are tightly aligned with your target keywords to maximize clickthrough rates and hopefully conversion rates.
You may be offering mindfulness-based therapy, but it’s rare someone will be typing all that out. They’ll probably be searching for things like, “local therapists”, “therapy services” or “mental health resources”.
This is where it gets tricky. Because you pay for every click, you don’t want to choose simple keywords like “therapy” because someone could be looking for a physical therapist or therapy in an irrelevant location or even within another brand name. Remember, go for simple yet effective keywords.
Benefits of Google Ads
There are many benefits provided by running Google Ad campaigns for therapists. You’ll love it once you grow fully comfortable with the process and the phone starts ringing.
One big benefit is that Google Ads really help you target your intended area and demographic. Even though Google itself has an enormous reach, its system will make sure your ads are reaching people that are able to easily visit you based on your selected campaign settings.
Google Ads ads can be run with any budget. However, we recommend using the keyword planner in Google Ads to determine estimates for how much per click it would cost for you to target certain keywords in your target area. It can also take some thought to determine how much budget is required to test enough ads and keywords in your target location/s for a month or two, to gain enough data to see if Google Ads will perform profitably for your business. If you have any questions about this for your practice, please don’t hesitate to contact us for advice.
Don’t Be Afraid to Put Yourself Out There
Because so much of what we do is online these days, it’s a great time, as a local therapist, to put yourself out there by utilizing Google Ads in combination with optimizing your website’s SEO to gain natural organic traffic to your site as well.
Google Ads can get you relevant traffic to your site quickly, bringing in new clients, and helps you build a stronger online presence for your area. With an optimized Google Ad campaign, you’ll be surprised how many new appointments you’ll be booking!