No matter what size business you’re running, SEO should be an essential part of your marketing strategy in 2020.
One of the best ways to get great results quickly is to hire a professional SEO firm. These experts can help you get your website ranking so you can generate more leads for your business.
However, not all SEO companies are the same. Many use outdated tactics or won’t get you the results they promise. Keep reading to learn seven questions you should ask before hiring an SEO consultancy.
1. Are You Specialized in SEO?
There are many digital marketing companies today that have tacked SEO onto their list of services. However, the people providing these services may not actually be SEO experts.
You want to look for a company that focuses on SEO or that has dedicated experts who provide those services. This is because SEO is a complicated and ever-evolving industry that requires dedication.
2. What is Your Real Reputation?
The next thing you want to uncover is the real reputation of an SEO company. It’s easier than you think to get positive reviews, even on sites like Google. Contact previous or current clients of the SEO firm and ask them directly what they think.
3. Who is Providing the Quote?
Some SEO companies use salespeople to get you to buy from them. However, they may offer more services than the expert is going to perform. Always ask to get a quote directly from the person who will be working with your account.
4. How Are SEO Service Quotes Created?
When getting a quote, the other thing to consider is how they create them. Do they offer packages in which the same bundle of services is given to every client?
Be aware of these types of quotes because SEO services are not one-size-fits-all. Instead, an expert should be providing you with a custom quote that will meet the needs of your business.
5. Where Do You Rank on Google?
You shouldn’t expect the SEO agency to rank number one overall for popular SEO terms because the competition is simply too high. However, the company should come up when adding local or industry terms.
6. Do You Offer Other Services?
Having a few additional services is a great way to easily expand your online reach, so be sure to ask about everything an SEO firm has to offer.
Once again, be aware of companies with too many services as they may not be true experts in SEO.
7. What SEO Methods Do You Use?
While there are plenty of tried-and-true SEO methods, you’ll want to make sure the company isn’t stuck in the past. There are some traditional methods that simply don’t work anymore and a good SEO company will avoid these.
Ready to Hire a Professional SEO Firm?
Now you know what to ask an SEO company before you decide to hire them. As you can see, having answers to these questions will let you quickly determine if the professional SEO firm you’re looking at will help or hurt your business.
If you’re ready to ask us these questions, contact us today. We’d be more than happy to provide you with answers to all of your questions so we can help your business grow through SEO.
HONE Digital Marketing is a digital marketing agency based in Texas.