Are you a therapist looking for new ways to grow your therapy practice? Consider these online digital marketing strategies to do so!
Growing Your Private Practice Online
In 2020, using digital marketing strategies is essential to generating more awareness and business for your private practice. Here are seven effective ways to grow your therapy practice online:
Maintain Your Website
It takes more than just having a website to grow your therapy practice online. From your hosting provider to your site’s content and how your website is structured, these choices can make a massive difference in the types of results you see from your website.
For the best website results, make sure your website information is up-to-date and reflects you, your practice, and current services. Images of you, any team members or associates, and your practice setting can add a sense of trust and transparency for potential new patients.
Suppose you’re about to start a website or feel your current site is slow. In that case, we recommend SiteGround for affordable, fast, and secure website hosting. Also, WordPress is one of the most efficient options to manage a mobile-friendly therapy practice website. WordPress doesn’t require as much coding as a custom site. The WordPress CMS (content management system) provides the ability to use drag-and-drop theme builders so that you can create your website quickly with minimal coding.
Post Blogs Regularly
Blogging is a great way to present your therapy practice expertise to new website visitors and prospective patients. Blog posts provide the opportunity to share helpful information such as knowledge or opinions on mental health topics. This type of quality information can influence readers to reach out to you or your practice.
Consistent blog publishing satisfies several important ranking signals for search engines like Google. Ranking signals include indicating to Google that your website is up-to-date and that your content is of high quality. (See the E-A-T acronym, based on Google’s Search Quality Rater Guidelines document), Another signal includes making sure your website contains relevant and user-friendly links across your blog posts.
Alongside quality content signals, website links help Google crawl and index your website’s pages and posts into its search engine for ranking purposes. Links in your pages and posts can improve your website’s rankings and search presence so that new potential therapy patients can find your content.
Invest in SEO
Having a search engine optimization (SEO) strategy in place for your therapy practice can help drive an increasing amount of brand awareness and new patients to your therapy practice without entirely relying on paid advertising, social platforms, and offline marketing channels.
While SEO is a longer-term strategy (depending on where you are with your website, content, and links), SEO can achieve great results. Results include increases in your overall web presence, website visits, and new patient leads. For example, SEO drives 1000% more traffic than organic social media.
You can gain SEO results through the following activities:
- Combining regular blog posting with a great website foundation
- Publishing quality website content
- Optimizing your website content for topics around the keywords being search in Google that are relevant to your business
- Ensuring your Google My Business listing and other relevant listings and profiles online are up-to-date
- Having user-friendly internal links within your website content
- Acquiring backlinks pointing to your website content from other relevant, trustworthy websites such as psychologytoday.com
Advertise on Facebook
Facebook advertising offers a lot of opportunities to grow your therapy practice online. With Facebook Ads, you pay-per-click, also known as PPC advertising.
There’s a variety of Facebook ad types in the Facebook ad network that provide powerful targeting options such as specific types of audiences, demographics, and location targeting. When set up and managed effectively with the right therapy service offers, you can achieve low costs per lead for your private practice. These ad types are often much more useful than using Facebook’s suggested “boost” post ads. Many beginner Facebook advertisers jump into using boosted posts due to their convenience factor and Facebook’s automated recommendations.
With a valuable offering to promote combined with the right ad targeting enabled, Facebook advertising is an effective online marketing channel to promote your therapy practice and services. Consider this – 74% of high-income earners are Facebook users.
Advertise on Google
Google advertising is the other major pay-per-click (PPC) advertising channel available for businesses to advertise online. Getting your therapy practice’s website to show up in Google’s natural or organic search results with SEO takes time. However, Google Ads is the fastest way to get your website to the top of a Google search results page for keywords relevant to your practice and services.
With a Google Ads campaign, you’re able to create and organize ads for specific keywords and locations you are bidding on and targeting. For example, if you’re therapy practice is based in Lubbock, Texas, you can bid on keywords such as “Lubbock therapist” or “therapy services in Lubbock” and create ads and landing pages (the page a prospective patient would land on by clicking your ad) best aligned to those keywords. You’ll also want to consider what you believe a person is looking for by searching those keywords (more about search intent).
While you pay for each ad click and the ads will stop running when your daily ad budget is exhausted, you can achieve some incredible returns over time with Google Ads. Results can get even better as you or an agency adjusts your ad copy, keyword targeting, bidding, and other elements over time, based on historical data.
Grow Your Social Presence
Having a dedicated social media presence is another powerful way to grow your practice online. Social media marketing can build brand awareness, develop relationships, gain new patients, and stay top of mind with existing patients and other business associates. Leveraging social media marketing also provides synergistic benefits, such as helping your website get found and generate links. These added benefits can improve your website’s SEO performance and rankings in search results.
Further, a strong social media presence provides a form of trust and transparency. For example, an active social presence can influence potential patients to give your practice a call or sign up for your email list or newsletter. Whether someone found you first through one of your practice’s social media profiles or discovered your social presence through your website or another marketing channel, your social presence can help people reach out to your practice instead of your competition.
Having an active social media presence also shows your practice is current and engaged with people. While it may seem time-consuming post great content, similar to an SEO strategy, growing your therapy practice’s social media presence is worth it. You’ll be a therapist and practice that stands out compared to your competition.
Invest in Email Marketing
There’s a lot of value in acquiring a list of email addresses and earning permission to send helpful content to people by email. Providing valuable content such as a weekly or monthly newsletter, how-to information, seasonal information, events, and reminders can positively impact people to start or continue doing business with you and your practice. Consider this – 80% of business professionals believe that email marketing increases customer retention.
There’s plenty of ways to grow an email list as well. For example, you can entice people to subscribe to your email list by promoting a free therapy e-book, a session discount/coupon offer, a helpful checklist, or other how-to types of information.
You can promote an opt-in email offer through your practice’s Facebook page, website, potentially on paid ad landing pages, and even offline, such as on your business cards, by providing a link or QR code on the business card to your offer email opt-in page.
Digital Marketing for Therapy Practices
Above are seven impactful ways to grow your therapy practice online through the use of digital marketing strategies.
If you have any questions about growing your therapy practice through digital marketing methods, don’t hesitate to reach out!