As a plastic surgeon, it’s vital that you attract new customers to your practice. Here are 5 digital marketing tips to help you out.
What if your plastic surgery practice could get its own “new face?”
When plastic surgeons want to take their business to the next level, the best solution is digital marketing. Unfortunately, many surgeons don’t know how much potential digital marketing has when it comes to boosting their brand and their profits.
Still on the fence about embracing digital marketing? Here are just a few of the ways that online marketing can help plastic surgeons.
1. Connecting With Customers
What turns a one-time patient into a loyal customer? It’s simple: your patients want to feel like they have a relationship with you and your office.
Social media is one of the best ways to make this happen. With social media marketing, you can share some of your content (like informative blogs and videos about plastic surgery) with a wider audience.
In turn, that audience can like, share, and comment on your assorted posts. This helps you build a loyal online base of customers who effectively become brand ambassadors for your different services.
2. More Website Traffic
How do new patients discover your business? In most cases, they find your professional website.
The trick is helping even more people find your site than ever before. And to do this, you need to step up your SEO game!
Both search engine optimization (SEO) and search engine marketing (SEM) such as PPC ads for plastic surgery are effective methods for attracting more visitors to your site. To get the most out of this new traffic, you should consider giving your old website it’s very own “facelift” with features like before and after photos and patient testimonials (more on this later).
3. Visual Marketing
What is the real cornerstone of your business? At the end of the day, you help people achieve the kind of beauty they could only dream of before.
One of the best ways to build your brand and increase business is to start using “before and after” photos. Whether you put them on your website directly or rely on social media such as Instagram, this is a great way to show the world what you can do.
For maximum results, choose photos that highlight your most popular services. Afterword, you just have to wait for new patients to start coming in!
4. Spread the Word
Let’s face it: many people don’t know exactly what plastic surgeons do. And even fewer people know what specific services you have to offer.
That’s why it’s good to create blogs and even videos that focus on your specific services. This helps raise patient awareness about different services. And you can use this content to ease patient fears and answer frequently asked questions.
Once the community knows what you are capable of, you will definitely see an increase in traffic!
5. Word of Mouth
What’s the most reliable form of marketing? To this day, the answer is “word of mouth“.
Ultimately, customers trust other customers more than they trust traditional marketing. That’s why we recommend incorporating patient testimonials and testimonial videos into your website.
When the community hears about the lives you’ve changed straight from the patients’ mouth, they will trust you to enhance their appearance.
Digital Marketing for Plastic Surgeons: What’s Next?
Now you know what digital marketing can do for plastic surgeons. But do you know where you can get the best marketing assistance?