As a dermatologist, it’s vital that you get the word out about your business. Here are 5 useful digital marketing tips to help you.
People love their skin and are willing to pay good money for professional care. The dermatologist industry is valued at $7 billion, so if you run a practice there’s lots of business you can generate.
Improving the way you do your marketing will help your practice to the fullest. Win big by considering the following points about your digital marketing strategies.
1. Stay Active on Social Media and Post Lots of Visual Content
Putting together next-level social media content will help you reach your audience in exciting ways.
Nothing spells out your dermatology expertise like before and after photos. Take to Facebook, Instagram, Pinterest, and your Google My Business listing and post images, videos, infographics, and other assets that show your practice in a great light. These assets can help bring in new traffic while at the same time building up your brand and reputation.
Keep learning how each social media platform works so you can reach the people that enjoy what you offer.
2. Use Your Search Engine Optimization (SEO) Strategies to the Fullest
Search engine optimization (SEO) should be a cornerstone of any of your marketing campaigns.
Through improving your SEO rankings, you can get more new customers over time better than almost any other marketing strategy.
For more reasons why SEO can be so effective for your practice, check out these proven SEO benefits for dermatology websites.
3. Post Regularly to YouTube
Video marketing will show people what you do, rather than tell them. Creating a YouTube channel is just what the doctor ordered.
YouTube is the second most popular search engine outside of Google. It also is integrated with Google, making it an SEO asset.
Studies show YouTube video watch time is up 60% year over year.
Feed the people what they want by consistently creating video content relevant to your area of expertise.
4. Put Out eBooks and Courses
Creating eBooks can help you teach people how they can beautify their skin and improve their health as a whole. You can break down information related to fixing diet, choosing the right skincare products, and finding specialty services from professionals.
These books can build you a strong e-mail list when they’re made perma-free on sites like Amazon and Google Play. If you charge for these books you’ll build a strong stream of income.
Take the time to market your eBooks to build visibility upon their release.
5. Use a Stellar Advertising Strategy
Advertising is essential when you’re trying to grow your dermatology practice. Learning to target specific customers on Facebook, Instagram, Google, and other outlets will bring you more clicks, impressions, and potential revenue than you can imagine.
Learning to work PPC Advertising platforms such as Facebook Ads and getting to know the algorithms can help you master these strategies.
Build the Best Digital Marketing Techniques for Your Practice
When you improve your digital marketing strategies you’ll be able to grow your dermatology business by leaps and bounds.
Put these techniques to use, and don’t hesitate to reach out to professionals that can help you take the right steps. We’d be happy to assist you.
At HONE Digital Marketing, we specialize in search engine optimization (SEO), Facebook & Google Ads (PPC Advertising), and digital marketing consult.
Interested in growing your dermatology practice with the help of experienced digital marketing? Contact us for more information and to request a quote today!