The number of people writing blogs in the US will reach 31.7 million in 2020.
That’s a lot of blogs.
But we can learn two things from that statistic. Firstly, there must be a reason why there are so many bloggers. Whether they are for business marketing, creative writing, or sharing information, there must be a benefit for the blogger.
Secondly, with so many blogs online we can also say that there is a lot of competition for readers. Therefore making a blog that grabs the attention of readers has never been more important.
So, if you have never written a blog before check out these blogging tips for beginners to make your blog stand out from the crowd.
1. Find Your Own Voice
When you start writing a blog it is important that you develop your own distinct voice. Readers do not want to feel like they are reading an academic textbook, they want to get to know you through your writing.
Think of your blog as a conversation with your readers and you wouldn’t talk in a voice other than your own. Use your own mannerisms, humor, and style in your blog posts.
This is great for marketing as you are building up a bond with your readers who will be more likely to trust you if they feel that they know you.
2. Know Your Audience
The next thing to think about when you are beginning a blog is who you are writing for.
If you are writing for customers, and potential customers, you need to get the tone right. You will only resonate with your readers if you have an understanding of who they are.
You wouldn’t write for retired people in the same way you would write for teenagers, so always think about the demographics of your audience. One idea to help target your content is to survey your readers to find out some basic information about them. Then you will be able to pitch your blog posts in the most suitable way.
3. Looks are Important
43% of people admit to only skimming blog posts. So, with this knowledge, how can you try and make sure that readers stay on your blog for longer?
One thing to remember is that first impressions count. If someone lands on your blog page and sees a screen full of text, they are unlikely to continue reading.
If you break up your content by using headers, graphics and video content you will make the post far more appealing.
4. Showcase Your Knowledge
Another blogging tip for beginners is to think about why you are writing your blog. If you run a business then you should be trying to demonstrate to readers that you have expertise in your industry.
If you showcase your knowledge and expertise you will gain trust and respect. A knowledgeable blog can enhance your reputation among other industry professionals as well as customers.
5. Blog Regularly
Like good coffee, a blog should be fresh and served up regularly. In fact, companies that published more than 16 blogs a month get almost 3.5 times more traffic than companies that publish less than 4 blog posts a month.
If a reader lands on your blog and sees that it has not been updated in a few months, they will be less likely to stay on your site. If you do not post regularly it will give the impression that you have neglected your website.
Blogging is also great for the SEO of your website, and so the more you post, the better your hit rate will be.
Blogging Tips For Beginners
So, those are five blogging tips for beginners. Once you get the hang of it you will find that you develop your blogging voice, and you look forward to writing fresh posts.
If you want more tips on blogging, marketing and SEO check out more of our digital marketing blog. Or, if you’re looking to grow your business with digital marketing, contact us for a 15-minute no-obligation assessment today or more information about our digital marketing services.
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