There are over 1.5 billion websites online today, and that figure keeps on rising.

If you run a business website, you might be wondering how you will ever make your site stand out from such a large crowd. 

Well, there are a number of things you can do to make your site look great and showcase your products. But if no one can find your site from an internet search, then none of that will matter.

This is where SEO comes in. SEO is the main tool you need to make sure search engines, and therefore readers, find your website. 

But like everything to do with the internet, SEO changes. Each year there are new SEO trends and strategies, and if you’re not up to speed you could get left behind.

Read on to find out more.

Video Marketing

By 2020, video will make up 79% of all internet traffic. This means that if you are not using video content on your site, you will soon look outdated.

But how does video enhance your SEO? 

For starters, people love it. Many users will sit through a 1-minute video when they would not read the equivalent content in text form. This increases the “stickiness” of your website, which search engine bots look for. 

Don’t forget to optimize the titles and descriptions of your videos though. You should also keep them updated to make sure their keywords are always relevant. 

The Future Is Mobile

In 2020, the number of smartphone users worldwide is projected to reach 2.87 billion. Of those smartphone users, 63% access the internet from their mobile. 

This is why mobile optimization should be a vital part of any SEO strategy. 

If your site does not function well on mobile devices, many users simply won’t visit it. This includes websites that are not formatted for mobile, and sites that are too slow to load.

Whenever you make any updates to your site, always check how they look and perform on mobile. Otherwise, you could be losing users, and fast.

Caring Is Sharing

Sharing content is a great way to create reciprocal benefits with other websites. Some ways you can do this include:

  • Inviting people to write guest posts on your blog
  • Use links to and from other sites 
  • Sharing social media posts from other users

This encourages other sites to do the same and share your content. All of the traffic that hits your site from these shares creates backlinks and search engine bots love backlinks.

Stay Fresh

The internet is a fast-moving place, and in order to stay relevant, you need to keep your content fresh. This means creating new, high-quality content as the more content you create, the more hits you will get.

Blogs are a great way of doing this. Creating fresh, optimized blog posts that contain lots of keywords will show search engines that your site is active. 

Customers looking at a site with new content will also trust it more, as it does not look neglected or out of date. 

SEO Trends and Marketing Tips at Your Fingertips

So, those are some of the SEO trends that you should be aware of in 2019.

Keep your content fresh, work on those backlinks, and don’t forget that the future is mobile. 

If you want to find out more about SEO trends, PPC ads, and other digital marketing tips check out some more of our digital marketing blog

HONE Digital Marketing is a premier digital marketing agency in Texas.